Mall Galleries Art Consultancy have worked with companies and diverse businesses on commissioning emerging artists for their office walls. As a commissions consultant, my main role is as a mediator. Some clients know who they want to commission, others look to us for help.
We talk everything through with the client, presenting you with portfolios and helping to clarify ideas. Once you have settled on an artist we take care of written agreements, organise site visits if necessary and make sure communication runs fluidly between you and the commissioned artist. Invoicing in two instalments, a deposit to start and the balance on completion means that both parties interests are protected.
Getting a work commissioned gives you the opportunity to be part of the artistic process that is involved when creating a work of art. In earlier years, portraits functioned as a way to immortalise one's life, and therefore had to be realistic. Not only was it popular to have portraits of oneself but many also commissioned art that depicted religious scenes and historical events to showcase how cultured and educated the family was.
The Medici family, once the richest family of Italy, commissioned works from the likes of Michelangelo, Da Vinci, Raphael, and Botticelli, eventually building up a large private collection.
As technologies and styles evolved, the demand for commissioned works did not diminish. It was no longer strictly about having a realistic portrait but it was about being able to participate in a movement. Andy Warhol was often commissioned by famous figures to create portraits of them because of his iconic and revolutionary pop art style. Even governments and businesses moved into the art world commissioning artists to help them create and establish an identity.
Commissioned by the Spanish Republic Government, Pablo Picasso was asked to commemorate the bombings of Guernica, which is one of his most famous works today.
Today, many artists are open to taking on commissions as it shows them people are enjoying their work. Before approaching an artist directly, decide on the parameters of your project and assess your needs. So that the artist understands your expectations, take time to contemplate your aesthetic ideas. Are you inspired by a particular style, or wanting to convey a certain theme? Are you looking for an artist working with a specific material or technique? An art consultant can help you expand on these ideas and offer new options, with an insight into the market and an eye for how to create inspiring spaces.
At this stage, also take into account logistical considerations, assessing your timelines and budget, as well as thinking about potential artwork locations and scale. All of these elements will need to be conveyed in a brief, so consider how best to explain to them to a potential artist.
Communicating this with a potential artist lays the foundation for your collaboration. Take some time to research the market, not only to broaden your knowledge of exciting artistic practices, but also to get a feel for what makes a good artist.
Artelier has devised a set of 12 wide-ranging considerations, which we use to assess an artist's suitability for a project:. We expand upon these considerations and why they are important in a recently published article. While discovering talented artists brings you a step closer, it's essential to contact an artist to ensure they are a suitable match. Establish these considerations with artists from the beginning to manage your mutual expectations for the project.
Even if the artist is skilled, they may not be able to fulfil a commission. For instance, they could not be comfortable working to your desired scale or volume due to lack of specific experience, limited facilities or time availability. If you have a smaller budget, consider collaborating with an early career-artist who displays great potential, as the cost of their work tends to be lower.
Once you begin working with an artist, take the time to understand their career, materials and practice. If you recognise how their work has evolved, you are in a better position to understand the themes and trajectory of their interests, and discuss how their current practice can be relevant to your project.
Working with an artist, rather than a manufacturer, relies upon forming a personal connection with the maker of your artwork. It is fundamentally important to assess whether you can work with the person themselves, and not just whether their art is suitable.
For a successful commissioning process, you will have to be able to understand each other and have a good line of communication. Take time to visit the artist in their studio to assess their studio capacity, whilst getting as closer sense of how the artist works and how professional they are — after all, this will be a business contract with potentially quite a lot at stake. Before the artist starts creating the artwork, artist and client should collaboratively develop ideas beyond the initial brief.
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This message is not visible to other website visitors. Here's how! Favorites Create an Account Login. Commissioning Art from your favorite artist. Here is what your Artist needs to know. Black and white or color? What size do you think you want? This is the single factor that influences the price most.
And the reason for that is; Time. Framed or unframed? All commissioned art should be framed. Know how much you want to spend. More on the time factor and how it affects the price.
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